JiWire Reveals How Mobile is Transforming Consumer Behavior Related to Travel and Hospitality in Its Q1 Mobile Audience Insights Report
JiWire Reveals How Mobile is Transforming Consumer Behavior Related to Travel and Hospitality in Its Q1 Mobile Audience Insights Report 44% of consumers are willing to spend over $ 500 when booking travel from a mobile device San Francisco, CA (PRWEB) May 22, 2013 JiWire, the leading location-powered mobile advertising and data platform, released the findings of its quarterly Mobile Audience Insights Report today. The Q1 Insights Report examines consumers’ mobile usage and location behaviors when booking travel-related services, in addition to cross-device adoption and Wi-Fi usage trends. Key report insights include: Multi-device usage is rapidly increasing for travel-related research and purchases 44% of consumers are willing to spend over $ 500 when booking travel from a mobile device Mobile apps are the preferred resource over mobile sites for travel research and purchasing Smartphone & tablet continue to lead the charge for public Wi-Fi connections †Read more text