First Merchants Corporation Announces Second Quarter 2012 Earnings Per Share Increase of 56 Percent

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Experian QAS Updates Mobile Best Practices for Online Contact Data Validation

BOSTON, MA, Jul 26, 2012 (MARKETWIRE via COMTEX) – Experian(R) QAS(R), a part of Experian Marketing Services and a leading provider of address verification software and services, today updated its online address validation workflow to better accommodate mobile devices. This mobile data collection software allows companies to adapt to the digital consumer by seamlessly capturing accurate contact information from mobile device users. The enhancement is designed to minimize user drop-off and improve address, email and phone data capture in the mobile channel. This reduces the costs associated with poor data quality and improves the overall customer experience. “Our prebuilt workflow has always allowed our customers to capture contact information in the most effective way,” said Thomas Schutz, senior vice president, general manager of Experian QAS. “Now that same workflow has been reconfigured to take into account the variances of typing contact information on a mobile phone. This allows companies to ensure the accuracy of contact information collected through a mobile device without inhibiting the user experience.” For more information, please Read more text